Obi Worldphone SF1 with 13MP camera and 4G LTE launched in India starting at Rs. 11999

Obi Worldphone launched its latest flagship device SF1 in India today. The handset will go on sale on December 7 in a flash sale on Gadgets360. SF1 will be available in two different variants – 2GB RAM with 16GB ROM at Rs.11,999 and a 3GB RAM version with 32GB internal storage for Rs. 13,999.

Obi Worldphone SF1 flaunts a metallic unibody design with floating glass display. The smartphone features a 5-inch JDI in-cell IPS HD display with 443ppi. The display gets additional protection from scratches from Gorilla Glass 4. The display is powered by a Qualcomm Snapdragon 615 64-bit octa-core chipset ticking at 1.5GHz. The chipset is assisted by an Adreno 405 GPU.

Out the box phone is running Android 5.02 Lollipop which is customized with Lifespeed UI. The handset supports expandable storage via microSD card (up to 64GB). In terms of optics, it features a 13-megapixel autofocus camera with LED flash, Sony Exmor IMX214 sensor, and f/2.0 aperture. For selfies, this dual SIM smartphone sports a 5-megapixel front snapper also with LED flash.

“Smartphones have emerged as one of the world’s greatest cultural tools for communication, entertainment and connection. Globally, for many people, the smartphone serves as a highly personal device that lifts up their lives. Obi has taken the best of Silicon Valley – creating a new standard for design, craftsmanship and performance, the SF1 seamlessly blends premium materials with the state-of-the-art technology to offer consumers an unmatched mobile experience at attractive prices. Our efficient cost structure and broad distribution combine to present a compelling value proposition that helps our customers achieve their aspirations,” said John Sculley, Obi Worldphone co-founder and former head of Apple and Pepsi-Cola.

Neeraj Chauhan, Co-founder and CEO of Obi Worldphone, said: “We are launching in India as there is a significant opportunity for Obi – each element of an Obi Worldphone has been designed with intention from the very beginning from the details of the industrial design to the custom UI that highlights the iconic silhouettes of the phone. And they reflect their birthplace: Silicon Valley, which carries a unique mind set and a way of doing things that creates original, no-compromise form and function products to help consumers step ahead. We have defined our offering around what is relevant to our target customers. The attempt is to deliver high quality, iconic designs at attractive prices.”

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