Tag Heuer has launched its second generation modular smartwatch- the Connected Modular 45 – priced at $1650 or about $150 more than last years Tag Heuer Connected.

The Swiss watchmaker has worked closely with Intel for this mechanical watch running the latest Android Wear 2.0 software (which is also being pushed on last years’ Connected). On the outside, it looks more like a luxury Analog watch from Tag Heuer.

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The modular aspect allows you to personalize horns, buckles, and bracelets. Moreover, there are 11 different designs and 45 different material options to choose from.

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Tag Heuer also gives you an option to switch the entire watch module with an Analog Heuer 02T Tourbillon Chronograph or Calibre 5 module sometime in the future.

On the specs front, the Tag Heuer Connected Modular 45 includes a round 1.36-inch AMOLED display and is powered by Intel’s power efficient Atom Z34XX processor. It’s 13.2 mm thick, water resistant, and has NFC, Bluetooth, and WiFi connectivity.

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Other features include 512MB main memory, 4GB storage memory, Accelerometer, gyroscope, tilt detection sensor, microphone, vibrations/ haptics engine, ambient light sensor, GPS and 410mAh battery.

Tag Heuer Connected Modular 45 will be compatible with all Android 4.3+ and iOS 9+ devices. To start with, it will retail in US, UK, Europe, Hong Kong, Japan, Australia, Malaysia, and Singapore.

Enjoy the product demo video below:

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