With over 1 million units sold over a short period of 45 days, the new Redmi Note 4 (Full Review) is already quite a rage online and now Xiaomi will also be pitching it at offline retails stores, albeit for a higher starting price of 11,499 INR (about Rs. 1500 more than the online starting price).
This isn’t the first instance of Xiaomi moving offline. Many of its past successes and a custom Redmi 3s variant, the Redmi 3s Plus, have had offline presence too.
The online market is a good platform to “disrupt” and grab headlines, but over the past couple of years, it has become increasingly clear that competing at razor thin margins online isn’t sustainable in the long run.
In India, the offline market is still the king as has been proven repeatedly by the success of players like Oppo, Gionee, and Vivo, and it’s increasingly becoming important for star online brands to have an offline base as well.
To start with, the Redmi Note 4 will be available in over 700 large format retail stores, including Sangeetha, Poorvika, Lot Mobile and BigC, starting from March 18, and at over 1500 offline mom-n-pop stores across Delhi, Jaipur and Chandigarh (Starting from March 22).
To refresh your memory, the Redmi Note 4 is a 5.5-inch Full HD display phone powered by 2.0GHz Snapdragon 625 chipset paired with up to 4GB RAM and 32GB storage. Other notable features include a 13MP rear camera, 5MP front camera, and 4000mAh battery.
Redmi Note 4 Specification
|Model||Redmi Note 4|
|Display||5.5-Inch, IPS LCD full HD display|
|Processor||Snapdragon 625 processor with Adreno 506 GPU|
|Internal Storage||32GB/64GB (microSD card supported)|
|Software||Android 6.0 (Marshmallow) based MIUI 8|
|Primary Camera||13MP sensor, dual-tone LED Flash, PDAF|
|Secondary Camera||5MP Front-Facing Camera|
|Battery||4100 mAh, fast charging|
|Others||Dual SIM (Nano + Nano), dedicated slot, 4G VoLTE, Fingerprint Sensor|
|Availability in India||Available on Flipkart and Mi.com|